Dashboard
Everything running right now, in one place
Total spend
$12,480
+18% vs. last 30 days
Conversions
1,204
+31% vs. last 30 days
Cost per conversion
$10.37
−9% vs. last 30 days
Active campaigns
3 of 5
1 paused, 1 scheduled
Performance over time
Last six weeks
Conversions
Spend
Best performer
Fall promo
$6.73 per conversion
318 conversions on Instagram. Your cheapest conversions this month.
Needs attention
Retarget — cart drop
$18.43 per conversion
78% above your blended average of $10.37.
Automations
4 rules running
Last action 6 hours ago — moved $180/day to Fall promo, variant B.
Campaigns
All campaigns across every connected channel
| Campaign | Channel | Status | Spend | Conversions | Cost / conv. |
|---|---|---|---|---|---|
| Fall promo | Live | $2,140 | 318 | $6.73 | |
| Retarget — cart drop | Live | $3,760 | 204 | $18.43 | |
| Newsletter — Nov | Scheduled | $0 | — | — | |
| Summer clearance | Paused | $1,980 | 142 | $13.94 | |
| Brand awareness Q4 | Live | $4,600 | 540 | $8.52 |
Analytics
Cross-channel performance and attribution
Total spend
$12,480
+18% vs. last 30 days
Conversions
1,204
+31% vs. last 30 days
Cost per conversion
$10.37
−9% vs. last 30 days
Active campaigns
3 of 5
1 paused, 1 scheduled
Conversions and spend
Last six weeks
Conversions
Spend
Where conversions came from
Share of 1,204 total
Instagram858 · $7.86 each
Google204 · $18.43 each
Facebook142 · $13.94 each
EmailScheduled — no data yet
Best performer
Fall promo
$6.73 per conversion
Your cheapest conversions this month.
Needs attention
Retarget — cart drop
$18.43 per conversion
78% above your blended average.
Attribution by campaign
How each campaign contributed to a conversion
| Campaign | Channel | First touch | Last touch | Assisted |
|---|---|---|---|---|
| Brand awareness Q4 | 412 | 128 | 284 | |
| Fall promo | 186 | 318 | 94 | |
| Summer clearance | 98 | 142 | 63 | |
| Retarget — cart drop | 22 | 204 | 41 |
Content calendar
What's going out, where, and when
September 2026
11 items scheduled across four channels
Sun
Mon
Tue
Wed
Thu
Fri
Sat
30
31
1
2
Fall lookbook teaserPublished
3
4
Back-to-school carouselPublished
5
6
7
8
Cart-drop reminder v2Published
9
10
11
Customer story — MayaPublished
12
13
14
15
Fall promo launch postPublished
16
17
18
Search ad refreshLive
19
20
21
22
Behind the scenes reelScheduled
23
24
Clearance last callDraft
25
26
November newsletterScheduled
27
28
29
Q4 brand film teaserScheduled
30
1
Holiday previewDraft
2
3
Instagram
Google
Email
Facebook
Shared assets
Logos, brand colors, templates, and files in one place
Connected: Google Drive
Everything below lives in your shared folder. Click any category to jump straight to it, or use the button above to open the whole folder.
Automations
Rules that run your campaigns for you
Pause overspending campaigns
If cost per conversion goes above $12 for 3 days, pause the campaign and notify me.
Last triggered 2 days ago — paused Summer clearance at $13.94 per conversion.
Shift budget to the winner
If one creative beats the others by more than 20%, move 70% of the daily budget to it.
Last triggered 6 hours ago — moved $180/day to Fall promo — variant B.
Follow up on abandoned carts
If a cart is abandoned, send the cart-drop email 24 hours later.
Ran 41 times this week.
Scale what's working
If a campaign stays under $8 per conversion for 5 days, raise its daily budget by 15%.
Last triggered 4 days ago — raised Brand awareness Q4 to $460/day.
Monday morning recap
Every Monday at 9am, email last week's results to the team.
Never run.
Team
Manage teammates and permissions
| Name | Role | Last active | |
|---|---|---|---|
| TTomas | tomas@norstonemarketing.com | Owner | Now |
| MCMaya Chen | maya@norstonemarketing.com | Editor | 2 hours ago |
| DPDevon Price | devon@norstonemarketing.com | Viewer | Yesterday |
Owner — full access, billing, can delete the workspace
Editor — create and edit campaigns, cannot manage billing
Viewer — read-only access to campaigns and analytics
Editor — create and edit campaigns, cannot manage billing
Viewer — read-only access to campaigns and analytics